How can I maintain the quality of my messages?

The quality score is based on the feedback from recipients about the messages they have received in the last 7 days and is weighted based on relevance. It is determined based on a combination of quality signals received from conversations between businesses and users. User feedback signals include actions like blocks, complaints, and reasons users specify when blocking a business.

In this context, your messaging quality is evaluated by Meta on a weekly basis.

Your messaging quality is initially labeled as "High" when you open a WhatsApp account.

After evaluations, the quality score can decrease to categories such as "High," "Medium," "Low," "Risky," and even "Restricted." When a number is restricted, the messaging flow through that number is stopped by Meta.

Keep your sent messages at a high-quality level

To maintain a "High" quality score, follow these practices:

• Plan your WhatsApp messaging strategy in advance.
• Ensure that your messages comply with WhatsApp Business Policies and Commerce Policies.
• Send messages only to users who have consented to receiving messages from your business.
• Avoid generic or promotional messages. Create personalized and valuable messages for users.
• Limit your daily message sending to avoid overwhelming your customers.